James has skied from Alta to Zermatt and around 250 resorts in between. He’s currently based in Verbier working as a ski instructor, writing for various magazines and websites.
He writes about skiing for the BBC website and makes several films each winter for BBC1. He also produces promotional films for ski companies and resorts. In addition, he runs the independent ski web site, planetski.eu.
James has been a director of the Ski Club of Great Britain and has been commissioned to write the official history of the British Association of Snowsports Instructors (BASI).
He started skiing at 8 years old and remembers lace up leather boots and putting his hand in the air to choose a ski that reached his fingertips. His worst moment was ripping his anterior cruciate ligament on a glacier near Tignes and skiing down on one leg.